Prima is a UAE home grown brand that is synonymous with the phenomenal growth of the country over the last 17 years.
Established in 1997 the Prima Group is well on their way industry in Middle East and CIS countries. With over 18 international outlets spread across Dubai, U.A.E & China; they are recognized as the one stop sporting goods provider of choice. Prima provides a comprehensive shopping experience for all sporting products.
Since its establishment, within just few years Prima has established itself as a leading wholesaler and retailer of sporting goods & lifestyle brands in the entire gulf region. With its manufacturing unit in china and the relentless efforts of the growing employees, Prima aims to expand and has scheduled to open more outlets in the coming years, thereby reasserting its stronghold as the best sporting goods supplier in the Middle East and CIS countries.
We at Prima specialized in high quality performance gear, a powerful brand identity that is always on the go to respond in a
fast changing style of consumers’ choice. We test our products and fabrics on real people who play the game and live for the sport. Prima Sportswear harnesses the intelligence of the world's most innovative fabric technologies to create gear that works, breathes and thinks like an athlete.
We envision being a world-class organization and creating a comprehensive world of sporting goods supply and harness the group as the leading service provider of choice for quality sports and lifestyle brands for a generation of passionate customers across the Middle East and CIS countries.
With a base of strong state of the art support infrastructure, IT and employees and advancing training techniques, the group mission involves in growth and improvement in the retail and wholesale division supply and to become the leading manufactures of sports goods.